A full sales diary and six figures of new pipeline in 30 days. Or you don’t pay.

Setterly is a UK AI appointment setting service. Our AI texts the old quotes and enquiries your team did not get to, holds a real two-way SMS conversation with each one and books appointments into your sales team's calendar. You pay per booked appointment, with no setup fee and no retainer.

Businesses in the UK and US that sell a considered purchase to consumers: home improvement and home services, car dealers and car leasing brokers, dental practices, hair transplant and aesthetics clinics, and coaching and education businesses. Cloudy2Clear, a UK misted double glazing repair franchise, booked 673 appointments from 6,769 old enquiries. US businesses can start at setterly.co/us.

It is the first thing every client asks. Francesca at Cloudy2Clear said the same before she started. Her answer afterwards: “What surprised me most was how many customers were still interested. They hadn’t necessarily rejected the quote, they had just been busy.”

So did Cloudy2Clear. They had an office team following up, and we still booked 673 appointments from the leads that team had not got back to. In the words of Francesca McGee, their Operations Manager: “What surprised me most was how many customers were still interested. They hadn’t necessarily rejected the quote, they had just been busy.”

We hear this time and time again. Six months later we speak to the same business and nothing has been built. We can have you live within 14 days on a proven system we have spent 18+ months refining, across 260,000+ messages and 30+ businesses. They all took the risk before you, and we learned and improved with every one of them, so your business skips the learning phase.

No. You export a CSV from your CRM or we connect directly. We do the work. Your team does nothing differently.

No appointments, no cost. You risk nothing. The risk is entirely ours.

Most clients are live within 14 days. You export a CSV from your CRM, we load it in, and conversations start that same day.

A CSV export of your leads with names, phone numbers and any additional context from the customer’s enquiry. That is it. We handle conversation design, AI setup, objection handling, and follow-up scheduling.

You pay per booked, qualified appointment, priced on your average job value. No setup fee, no retainer and nothing to pay for leads that do not book. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

It works on leads from a week old to several years old. Fresh leads reply more often and older leads book at lower rates, but they cost you nothing new to reach. We segment by age and change the opening message to suit.

Yes, it is where we have the most results. Cloudy2Clear booked 673 appointments from 6,769 old enquiries, and a single-branch window and door installer closed £31,483 in its first 30 days.

Yes, when it is done properly. Under PECR’s soft opt-in you can text people who enquired with you about similar products, as long as every message identifies your business and offers a simple way to opt out, which we honour immediately. We handle the data under UK GDPR. See trust and GDPR.

Yes. Encrypted channels, secure storage, fully GDPR compliant. Leads can opt out at any time. We never share data with third parties.

Yes. We can integrate directly into your CRM, provided it supports an open API connection. It is optional, with a one-off fee, and a CSV upload works from day one.

Setterly is the official post event sales system for Ideal Home Show exhibitors. The Ideal Home Show, and the company that owns it, is the largest home improvement event bringing hundreds of thousands of buyers to the best home improvement brands in the UK every year.